“I’m the only one of me. Baby that’s the fun of me,” she adds.
Swift, 29, had been teasing an announcement for days on social media with pastel images that turned out to be scenes from the new video.
“‘ME!’ is a song about embracing your individuality and really celebrating it and owning it,” Swift said hours earlier during an interview with ABC TV host Robin Roberts on the network’s broadcast of the National Football League draft in Nashville.
“With a pop song, we have the ability to get a melody stuck in people’s heads and I just want it to be one that makes them feel better about themselves,” she said.